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Your customers

The customer-driven business is a successful business. Here we look at ways of understanding your customers, of keeping them happy and of measuring their value to your business.

Imperatives of good customer care
Poor customer care can have a debilitating effect on a business. Research suggests that the average person who has a bad experience with a business tells at least nine other people about it, and that 13% of dissatisfied companies relate their experience to more than 20 other people.
Meeting your customers' expectations
In many ways, developments in electronic commerce are setting the standards for the rest of the business world to follow. Nowhere is this truer than in the area of customer relations.
Understand what your customers want
With the customer increasingly becoming the driving force in all areas of business, companies must make sure they understand their customers and what they want.
The benefits of customer relationship management
Consolidating and developing its relationship with its customers is vital for any business.
The true value of valuable customers
As any business will know, not all customers are the same.
How to protect your business when your customers go under
What would you do if one of your major customers went under, owing you a substantial sum? Would you be able to recover the outstanding debt - or reclaim goods they had not paid for?